Luke Bryan's Farm Tour awards 97 college scholarships and helps provide 11 million meals since 2009

Luke Bryan began taking his concerts to working farms in 2009 with a simple idea: bring live country music to the communities that help feed the country. By the close of his 17th Farm Tour in September 2026, the project had awarded 97 college scholarships and helped provide more than 11 million meals, according to Luke Bryan’s official website and a report by AG Daily on Yahoo Entertainment.The 2026 edition continued the tour’s long-running partnership with Bayer through the #HerestotheFarmer campaign.

It combined concerts in rural settings with practical support for farming families, local food banks and students pursuing higher education near the tour stops. Read more about it here:A tour built around farmsThe Farm Tour was created to put Bryan’s shows directly into agricultural communities rather than limiting them to arenas and amphitheatres.

Since its launch in 2009, the tour has visited working farms across the United States, turning fields and farm properties into temporary concert venues.