KPMG sets up sports tech hub to unlock India’s $40-bn sports opportunity by 2030

Bengaluru KPMG in India opened its Sports Technology Hub, a platform designed to help sports organisations in the country accelerate digital transformation, unlock new growth opportunities and build future-ready sporting ecosystems. The initiative is expected to bring together emerging technologies, industry expertise, and practical use cases to address evolving business and operational challenges in the sports industry.

As the sports industry continued to evolve, organisations were increasingly leveraging technology to enhance fan experiences, improve athlete performance and strengthen commercial outcomes, KPMG officials said, adding, ``However, fragmented data, legacy infrastructure, operational inefficiencies and rising expectations for personalised experiences continue to hinder innovation.’’ The Sports Technology Hub in Bengaluru aims to address these challenges through practical solutions that sports organisations can evaluate and adopt. The hub was officially inaugurated by Yezdi Nagporewalla, CEO, KPMG in India, and P.

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