Cycle Pure Agarbathi unveils ‘The Gold’ to mark 78 years of fragrance legacy

VISAKHAPATNAM Cycle Pure Agarbathi, the flagship brand of the Mysuru-based NR Group, unveiled its latest premium incense offering, ‘The Gold’, alongside three signature creations—Woods, Dasara, and Yagna—on Thursday to mark 78 years since its founding. Leading the event, Managing Director Arjun Ranga said original fragrance creation, backed by three generations of in-house perfumery expertise, has remained central to the company’s journey since 1948.

While ‘The Gold’ offers 24 fine sticks per pack evoking warmth and luxury, Woods, Dasara, and Yagna are available across four formats: agarbathi, bambooless dhoop, dhoop cones, and cup sambrani. Highlighting its expansion in the devotional ecosystem, the company noted its recent acquisition of puja essentials brand Satvik.

Mr. Ranga also underscored the group’s sustainability and social initiatives, noting that Cycle Pure Agarbathi has maintained carbon neutrality for over 12 years and achieved plastic neutrality, while supporting tribal women’s livelihoods in Gadchiroli and the education of 40 differently-abled students in Tamil Nadu.