Everyone wanted a Labubu. What happened?

The Labubu fever finally seems to be cooling off. The furry dolls that once had collectors queuing up, spending big and hunting for rare editions are gradually losing their appeal.

With sales falling and newer collectibles gaining popularity, Pop Mart's biggest hit is struggling to maintain its earlier excitement.Collectors, young and old, once rushed to buy 'blind boxes,' sealed mystery packages containing the quirky dolls, often paying $15 (£11) or more. Those who failed to find their favourite characters were willing to spend considerably more in the resale market.The craze these devilish looking dolls had was nothing less than massive!One North Carolina fan told BBC that he even quit his technology job in 2024 to become a full-time Labubu content creator.

He travelled to Italy and Spain in search of new releases and spent more than $50,000 (£37,000) building a collection of over 400 dolls. He even got a dentist to make him customised jagged teeth resembling those of Labubus.However, his once-viral videos are no longer attracting the same attention.