How governmentality exacerbates the problem of farmers’ stubble burning

Jagadale, S. R., and, Shaikh, J. M, ‘Governmentality and Marketing System Failure: The Case of Stubble Burning and Climate Change in Neoliberal India’, Journal of Macromarketing, 2025 https://doi.org/10.1177/02761467251318608 Come November, the Indo-Gangetic Plain is often clouded in a pall of pollution.

The cessation of monsoon winds from the preceding four months and a drop in temperatures lead to pollutants from year-round sources, such as vehicles, power plants, construction dust and other suspended particulate matter, persisting as a black shroud because of the formation of an ‘inversion layer’. This means that these particles aren’t ‘flushed out’ from the region by the stronger winds at the higher atmospheric reaches. Add to this is added the contribution of stubble burning.

Particulate matter from the burning of farm stubble — rice chaff — by farmers in Punjab, and to a smaller extent Haryana, Rajasthan and Uttar Pradesh — is added to this haze, worsening the already noxious air quality in Delhi and several other north Indian cities.