Generation Be There Campaign: Lady Gaga-backed course tops 100,000 learners; skills boost peer support

A mental health initiative backed by pop star Lady Gaga has reached a significant milestone, with more than 100,000 people worldwide completing an online training programme designed to help them recognise when someone is struggling and offer meaningful support. The programme, developed in partnership with Canadian youth mental health organisation Jack dot org, focuses on equipping people with practical skills to support friends, family members and peers before their difficulties escalate into a crisis.

According to updates from Born This Way Foundation, Jack dot org and ABC News, the initiative began with the idea that supporting someone’s mental health should not be limited to professional settings. Friends, classmates, parents and colleagues are often among the first to notice changes in someone’s behaviour, but many do not know how to approach the conversation or respond appropriately.

The two organisations launched the Be There Certificate in March 2022, building on their earlier collaboration to encourage kindness and peer-to-peer mental health support.